FREE RESEARCH REPORT

What keeps ecological solutions from being a business success?

A study conducted at 135 ecological companies by
The Ecological Entrepreneur in cooperation with master’s students at the Antwerp Management School.

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Drivers of change: going eco is moving forward

A lot of solutions to the current climate problem already exist. Why don’t we know all of them? Why don’t  we use them all?   Why do we keep looking for new solutions?

Although ‘eco-companies’ are on the rise, many still struggle to survive and thrive as an economically viable business. To support and facilitate green business development, it is important to understand the challenges ecological companies face, as these crucially affect their survival.

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A healthy planet, a healthy economy

A simple belief: actual sustainable progress is made by bringing economy and ecology together.

Ecological organizations often experience challenges when commercializing their products.

At the same time, many traditional companies do not know how to start reducing their environmental impact.

Bringing economy and ecology together requires finding the right balance between both aspects.

SNEAK PEEK!

The main challenges

Is being ecological a reason for buying? How to balance profit maximization with ecological values? Scaling your ecological impact by scaling your commercial growth. Ecology and economy in its ultimate strength. But what are the main challenges ecological companies face while operating and scaling their business?

+60%

of ecological companies struggle with making their solution interesting for those who don’t really care about the environment.

59%

indicates that commercial success depends on legislation that enforces or incentivizes people to consume their product or service

+40%

of ecological companies find it difficult to attract investors who share the same ideals and objectives

The need for change

Fundamental behavioral change is needed to adjust our way of thinking and the status-quo to get everyone to adopt sustainable solutions. If we succeed in doing just that, we will be able to maintain our current level of prosperity, well-being and protect our natural world at the same time. Every stakeholder is part of it and influences the system and, ultimately, the state of our planet!

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Let's make ecology self-evident!

The Ecological Entrepreneur has one simple mission: to make ecology self-evident. In collaboration with students of the Antwerp Management School, a study has been conducted with 135 ecological companies to provide insights into this upcoming market segment and help them reach their goals.

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Drivers of change: going eco is moving forward

Scaling your ecological impact by scaling your commercial growth. Ecology and economy in its ultimate strength. But what are the main challenges ecological companies face while operating and scaling their business?

Topics covered in this report

1. Drivers of change: going eco is moving forward

2. Commercialization as main challenge

3. How ‘ready’ is the market?

3. Is it all about money?

4. Governmental legislation: inhibitor or catalyst?

5. Finding a balance between profit and impact

6. Forget B2B or B2C, actual business is done between people

7. How to successfully commercialize your eco-business?